Paid social media marketing in Japan plays a vital role in an overall digital marketing campaign. This is especially true for B2C clients looking to connect more intimately with their target audience. When developing a Japanese social media marketing strategy, it’s important to know which platforms work best for each target demographic. You will also want to consider your industry, budget and marketing goals when determining the best course of action.
These are the most effective platforms for paid social media marketing in Japan, along with some best practices for success.
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