Marketing in Japan isn’t difficult. It’s just different. That difference alone can throw off experienced global teams. A campaign that performs well in one region can fall flat here. Familiar tactics don’t always translate.
Continue reading “Performance Marketing in Japan: Tactics, Trends, and Cultural Insights”
Brands all over the world are flocking to the influencer space for help in reaching larger audiences. The same is true for Japanese-focused campaigns, and for good reason. Companies are reporting improved conversion rates and increased sales as a result of Japan influencer partnerships.
Continue reading “Japan Influencer Marketing Disasters: 3 Case Studies”
LinkedIn is slowly but surely gaining ground in Japan’s professional landscape. Consequently, more B2B brands are recognizing its potential. Beyond simply being a hiring tool, LinkedIn Japan is a potent channel for lead generation, thought leadership, and long-term relationship building.
But if you’re hoping to apply the same strategies you use in the West, prepare to be disappointed.
Continue reading “LinkedIn Japan: How to Localize Your B2B Strategy”
As Western brands expand into Japan, they now face the challenge of appealing to culturally diverse audiences. Your online appearance is crucial for success, and understanding Japanese web design expectations for the local market is key – probably more so than anywhere else.
Continue reading “Japanese Web Design in 2025: Still Quirky, but More Modernized”
No platform has made waves quite like TikTok Japan has in this particular region. What began as a Western hub for dance challenges and lip-sync videos has rapidly evolved into one of the most powerful global marketing tools of the decade, especially in Japan.
Continue reading “TikTok Japan Trends in 2025: How to Market Effectively”
Paid social media marketing in Japan plays a vital role in an overall digital marketing campaign. This is especially true for B2C clients looking to connect more intimately with their target audience. When developing a Japanese social media marketing strategy, it’s important to know which platforms work best for each target demographic. You will also want to consider your industry, budget and marketing goals when determining the best course of action.
These are the most effective platforms for paid social media marketing in Japan, along with some best practices for success.
Continue reading “Social Media Marketing in Japan: 6 Key Platforms”
In a world of overshared selfies and overly curated lifestyles, social media app BeReal brings something different: honesty. Unfiltered and spontaneous, the platform has quietly gained traction in Japan.
Continue reading “BeReal: A Niche Social Media Favorite for Gen-Z in Japan”
Leveraging Japanese Influencers is proving to be among the most effective ways to accelerate awareness and drive conversions for your brand in the Japanese market.
Korean social media is one of the most dynamic and digitally advanced ecosystems in Asia. With approximately 95% internet penetration and a population that embraces mobile-first behavior, South Korea offers a highly engaged online audience for global brands looking to expand in Asia.
In this guide, we will explore the top Korean social media platforms, the latest user trends, and actionable strategies for businesses aiming to build a strong digital presence in South Korea.
Continue reading “Korean Social Media in 2025: Platforms, Trends & Brand Strategies”
If you want to make a serious marketing impact in Japan, there’s one approach you can’t afford to ignore: LINE Japan advertising. With more than 95 million monthly active users, LINE is used by over 80% of the Japanese population.
But it’s not just a messaging app—it’s where people read the news, shop, pay bills, follow their favorite brands, and connect with businesses.
Continue reading “LINE Japan Advertising: Your Paid Social Media Secret Weapon”
