Tag: japan

Video Marketing in Japan

Video Marketing in Japan is not something new, but the way it has been advertised is.

In recent years, video has shown great success at engaging users to a brand.

According to Wyzowl, 91% of businesses today use video as a marketing tool. About 96% of marketers who use video marketing report it as an essential part of their digital advertising strategy.

The millennial era has left us with many lessons. One of them is the continuous preference users have for all visual content when transmitting a brand message, especially when doing it through social media.

If you are managing a brand that is trying to succeed in the digital world, you cannot overlook the importance of using video in your online strategies. 

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E-Commerce in Japan: Tips to Thrive By

Japan is currently one of the world’s fastest growing e-commerce markets. Some of the factors attributed to the rapid growth of e-commerce in Japan include the single language culture, developed economy, and highly urbanized population.

There are three major players in the Japanese e-commerce market: Amazon, Rakuten and Yahoo! Shopping (Lohaco). Meanwhile, a continued rise of m-commerce, transactions completed via mobile device apps, brings more options and expands on the C2C environment. Coupled with a developed distribution infrastructure and small country size for convenient and expedient delivery, this ensures Japan’s rate of e-commerce growth will only continue.

From 2018 to 2022, it is expected that the annual growth rate for revenue will be 6.2% and that Japan will remain one of the top 5 largest e-commerce markets in the world.

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The State of Programmatic Advertising in Japan

Successfully catching the consumer’s attention in today’s digital world is no easy job. A solution to this problem is programmatic advertising. Programmatic ad buying has been a game-changer in online advertising and can help you in this daunting task.

Programmatic advertising is the use of software and algorithms to purchase digital display space. As new digital technology is being introduced and embraced by the customers, the rules of brand engagement are changing.

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Omnichannel Marketing in Japan

The late but rapid rise of e-commerce has caused many to predict the slow decline of traditional bricks and mortar stores across Japan.

This rise of ecommerce is set to continue, with JapanConsuming, an online publication devoted to the Japanese retail industry, predicting that the percentage of retail sales will rise from 9% to 23% by 2023.

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