As artificial intelligence (AI) continues to revolutionize the marketing landscape, understanding AI terminology is becoming an essential skill for marketers. With AI-powered tools enhancing everything from data analysis to personalized customer experiences, having a strong grasp of the language around AI can help marketers stay ahead. Below, we cover key AI terminology that every marketer should know in 2024.
Continue reading “The AI Marketing Dictionary: 11 Essential Terms”
As Japan’s population ages, a new and dynamic consumer group, known as “Reiwa seniors,” is reshaping the market. Unlike previous generations, Reiwa seniors—who have retired or are nearing retirement—are tech-savvy, health-conscious, and eager to experience life to the fullest. They represent a significant opportunity for brands looking to connect with a consumer base that values digital solutions and quality experiences.
Continue reading ““Reiwa” Seniors: A Crucial Japanese Marketing Demographic”
Video Marketing in Japan is not something new, but the way it has been advertised is.
In recent years, video has shown great success at engaging users to a brand.
According to Wyzowl, 91% of businesses today use video as a marketing tool. About 96% of marketers who use video marketing report it as an essential part of their digital advertising strategy.
The millennial era has left us with many lessons. One of them is the continuous preference users have for all visual content when transmitting a brand message, especially when doing it through social media.
If you are managing a brand that is trying to succeed in the digital world, you cannot overlook the importance of using video in your online strategies.
Japan is currently one of the world’s fastest growing e-commerce markets. Some of the factors attributed to the rapid growth of e-commerce in Japan include the single language culture, developed economy, and highly urbanized population.
There are three major players in the Japanese e-commerce market: Amazon, Rakuten and Yahoo! Shopping (Lohaco). Meanwhile, a continued rise of m-commerce, transactions completed via mobile device apps, brings more options and expands on the C2C environment. Coupled with a developed distribution infrastructure and small country size for convenient and expedient delivery, this ensures Japan’s rate of e-commerce growth will only continue.
From 2018 to 2022, it is expected that the annual growth rate for revenue will be 6.2% and that Japan will remain one of the top 5 largest e-commerce markets in the world.
Japan is the third-largest market in the world, representing about 10% of the world’s economy. As of March 2021, Japanese stocks have become the best-performing share market in Asia, according to Bloomberg. The country recently surpassed Taiwan as Asia’s top market for the year. The time couldn’t be any more perfect for a company to establish their efforts for digital marketing in Japan.
With 126.3 million people, Japan is lucrative for any local and international businesses looking to expand. However, many foreign companies find the challenges of marketing here to be quite intimidating. For one, there are certain complexities in traditional Japanese marketing and advertising that require solid local knowledge.
If you’re looking to gain exposure and traction in the Land of the Rising Sun— you’d better study effective market entry thoroughly. It is essential to formulate a localized marketing plan focusing on brand identity, public relations, digital or online media, and your brand value.
This article will discuss an overview of the Japanese marketing scene and effective digital marketing strategies to help you start.
Is your company’s website aware of the distinction between B2B vs B2C website design? And is it strategically built and operated?
A B2B business website’s goal is to acquire leads and inquiries; as such, it has a significantly different structure than a B2C business website.
At Info Cubic Japan, we collaborate with various B2B businesses in the manufacturing and IT sectors. Therefore, the crucial components of a global B2B site’s fundamental design, which are commonly absent, are valued by many B2B organizations.
As a result, we’d like to discuss the differences between B2B vs B2C website design, particularly for digital marketers and global site managers in the B2B business. Continue reading “B2B vs B2C: Web Design Differences”
Japan is the third largest luxury market in the world – behind the United States and mainland China – with 3.01 trillion yen (about $28.6 billion) spent each year in luxury goods. The luxury industry encompasses various sorts of goods such as drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage, and handbags. In the past few years, this market experienced a steady climb in Japan.
Continue reading “Understanding New Trends and Opportunities in Japan’s Luxury Industry”
Due to Japan’s flourishing industries in beauty and technology, as well as many prioritizing their careers over family life, the average Japanese consumer has more discretionary income than their European counterparts. Japan makes an ideal market for foreign brands on account of their open-minded youth culture and curiosity for the West.
Every culture has specific habits and behaviors that marketers need to become aware of. Japan is known for having a culture that epitomizes etiquette and respect. How can foreign brands uphold these values in order to sell effectively?
This article will explore the profile of Japanese consumers, as well as provide tips, insights, and methods in order to win their hearts and gain their trust.
Continue reading “How to win the hearts and trust of Japanese consumers”
With a total of over 31.9 million foreign visitors in 2019, Japan is an extremely popular destination. A lot of people flock to Japan, be it for leisure or business. A combination of ancient culture and dazzling modernity, this nation truly charms the hearts of travelers from all over the world.
Continue reading “Tap into the Trends and Opportunities of Japan’s Booming Travel Industry”
Successfully catching the consumer’s attention in today’s digital world is no easy job. A solution to this problem is programmatic advertising. Programmatic ad buying has been a game-changer in online advertising and can help you in this daunting task.
Programmatic advertising is the use of software and algorithms to purchase digital display space. As new digital technology is being introduced and embraced by the customers, the rules of brand engagement are changing.
Continue reading “The State of Programmatic Advertising in Japan”
