In Japan, like most of the world, video is the format of choice for content consumption. With public transit as the popular mode of transportation, Japanese audiences spend a lot more time on YouTube. For overseas brands looking to make splash, it’s nearly essential to employ YouTube marketing in Japan.
Continue reading “YouTube Marketing in Japan: Strategies for Success”
Advertising on social media is crucial to any digital marketing strategy in 2025. It’s no different in Japan, where LINE advertising is a key strategy.
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Many companies underestimate the complexity of marketing in Japan, leading to easily avoidable mistakes. Thoughtful preparation will help you avoid pitfalls that can negatively affect your marketing efforts in the long run.
In Japan, where consumers value trust, subtlety, and meaningful connections, influencer marketing has taken on a distinctive form. Japanese brands have mastered the art of creating campaigns that resonate with audiences, blending cultural values with modern digital strategies.
Continue reading “5 Japan Influencer Marketing Case Studies to Learn From”
As artificial intelligence (AI) reshapes the global shopping experience, Japan’s approach to implementing AI in retail is attracting attention. While Japan has traditionally been at the forefront of technology, its AI adoption in retail is taking on unique characteristics, blending cutting-edge data insights with Japan’s deep-rooted emphasis on customer service.
Continue reading “Japan AI in eCommerce: How the Country is Embracing Smart Retail”
Partnering with the right digital marketing agency to expand your reach in Japan can feel like a blind process. Having a checklist of requirements to make the most out of your final choice makes for a smoother search.
With a nearly 20-year history of digital marketing in Japan, we at Info Cubic can help you know what to look for in a potential marketing partnership.
Continue reading “How to Choose the Right Digital Marketing Agency in Japan”
In Japan, the language barrier isn’t just about translation—it’s about context, tone, and cultural subtleties. Digital marketing messages that work well in English-speaking countries often fail to resonate in Japan without careful adaptation.
Continue reading “The Language Barrier: How to Overcome a Japan Digital Marketing Challenge”
Japan’s unique blend of tradition and modernity creates a dynamic yet challenging market for brands looking to succeed in Japanese influencer marketing. To thrive in this environment, businesses must adapt strategies to cultural nuances and audience expectations.
Continue reading “5 Proven Japanese Influencer Marketing Strategies for Success”
Facebook isn’t necessarily sitting at the social media cool kids’ table in Japan for casual use these days. As a platform for advertising, however, Facebook Ads in Japan can still deliver an attractive ROI. Its unique positioning in Japan offers a beneficial tool for B2B marketing.
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Influencer marketing is becoming more commonplace as the go-to strategy for content marketing in Japan, and in recent years, Japan’s unique social media landscape has set the stage for a new era of influencer marketing.
Unlike in many Western countries, Japanese consumers tend to prioritize trust, subtlety, and cultural relevance in brand interactions.
Continue reading “Influencer Marketing in Japan: 7 Tips for Success”
