When you think about digital marketing in Asia, are you only thinking about Japan, China or Korea? If so, you could be doing yourself a great disservice. There’s no shortage of viable Asian territories to target.
Continue reading “Digital Marketing in Asia BEYOND the Big 3: Countries to Target”
Despite knowing how unique of a market Japan can be, many foreign brands enter the region with a familiar digital playbook: Google Search, Meta Ads, and maybe YouTube. This would work in other territories, but Japan doesn’t behave as a typical Google/Meta-first ecosystem.
Continue reading “Local Japanese Marketing Channels You Can’t Afford to Ignore”
If you’re advertising on platforms like Google or Meta, you’ve probably enjoyed using free-flowing UTMs and multi-touch reporting. In Japan, however, major platforms like LINE and Rakuten operate inside closed ecosystems. Thus, the challenge is clear: traffic is easy, but conversion attribution is frustratingly difficult.
Continue reading “Conversion Attribution Guide for LINE and Rakuten in Japan”
Nearly every aspect of marketing in Japan requires you to rethink everything you thought you knew. This certainly applies to how you should interpret Japanese marketing KPIs (key performance indicators).
The reason is that what we deem as “success” in Japanese marketing can look very different from what you’re used to. While click-through rates and impressions look healthy in reporting, the market may be telling a different story in pure sales.
Continue reading “Japanese Marketing KPIs You Shouldn’t Overlook”
Have you noticed how hyper-personalized ads have become? How about the way consumer interaction has gotten a little too automated? This is all the effect of AI implementation. In Japan, however, authentic hospitality is a cornerstone of the market culture. Because of this, AI in Japanese marketing should seek to complement the human touch, rather than replace it entirely.
Continue reading “AI in Japanese Marketing: Culturally-Conscious Innovation”
Are you struggling to achieve a high Google Ads click-through rate (CTR) in Japan like you did in other territories? This is actually more common than you think. Many global campaigns that perform well elsewhere tend to underperform here.
Continue reading “How to Improve CTR on Google Ads in Japan”
From trade shows to pop-up events, live experiences still carry enormous weight in Japan. Where many foreign brands struggle is in the follow-up. Bringing the momentum from in-person experiences to the online space can be tricky.
Continue reading “Event Marketing in Japan: Bridging Offline to Your Digital Funnel”
In our previous post, we gave an overview explaining the basic principles of Phygital Marketing—the strategy of blending offline and digital marketing. In today’s post, we’re going to dig a little deeper into specifics. For this, we’ll discuss two specific channels that, together, have proven invaluable to Japanese marketing: Out-of-Home (OOH) advertising and social media.
Continue reading “Social Media + OOH Advertising in Japan: An Effective Strategy”
If you’re considering expansion into the Japanese market, is digital promotion enough? Maybe, but maybe not. For a consumer base that prefers a personal touch, offline marketing is still key. That’s why phygital marketing in Japan can be a crucial strategy.
Continue reading “Phygital Marketing in Japan: Blend Offline & Digital Successfully”
Japanese brands take a hands-on, methodical approach to marketing to their user base, no matter how mundane the task. This personalized mindset is baked into the culture, so utilizing marketing automation tools in Japan for effective growth must be done with care.
Continue reading “Marketing Automation Tools in Japan: HubSpot vs Salesforce”
