In a groundbreaking move, Hakuhodo DY ONE has expanded its advertising horizons by incorporating ANA NEO’s virtual travel platform app, “ANA GranWhale,” into its “WISE Ads” service. This strategic integration enables advertisers to reach audiences within immersive virtual environments, marking a significant advancement in digital marketing.
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As Threads places its first year in the rear view, Meta is rolling out a new feature that’s capturing attention for users of Threads in Japan—a trends ranking tool designed to help users keep up with the most popular topics in real time.
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Some elements of digital marketing strategy are universal, but Japan requires a unique approach from what you’re accustomed to. When marketing outside your own borders, you should think outside the box.
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In Japan, like most of the world, video is the format of choice for content consumption. With public transit as the popular mode of transportation, Japanese audiences spend a lot more time on YouTube. For overseas brands looking to make splash, it’s nearly essential to employ YouTube marketing in Japan.
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Advertising on social media is crucial to any digital marketing strategy in 2025. It’s no different in Japan, where LINE advertising is a key strategy.
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Many companies underestimate the complexity of marketing in Japan, leading to easily avoidable mistakes. Thoughtful preparation will help you avoid pitfalls that can negatively affect your marketing efforts in the long run.
In Japan, where consumers value trust, subtlety, and meaningful connections, influencer marketing has taken on a distinctive form. Japanese brands have mastered the art of creating campaigns that resonate with audiences, blending cultural values with modern digital strategies.
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As artificial intelligence (AI) reshapes the global shopping experience, Japan’s approach to implementing AI in retail is attracting attention. While Japan has traditionally been at the forefront of technology, its AI adoption in retail is taking on unique characteristics, blending cutting-edge data insights with Japan’s deep-rooted emphasis on customer service.
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Partnering with the right digital marketing agency to expand your reach in Japan can feel like a blind process. Having a checklist of requirements to make the most out of your final choice makes for a smoother search.
With a nearly 20-year history of digital marketing in Japan, we at Info Cubic can help you know what to look for in a potential marketing partnership.
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In Japan, the language barrier isn’t just about translation—it’s about context, tone, and cultural subtleties. Digital marketing messages that work well in English-speaking countries often fail to resonate in Japan without careful adaptation.
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