The phenomena known as social media ad fatigue has made it increasingly difficult for brands to capture users’ attention. As more companies adopt social media advertising as a standard practice, its proliferation has soured their target audiences.
Continue reading “Social Media Ad Fatigue: Avoidance Strategies for Effective Marketing”
LinkedIn is slowly but surely gaining ground in Japan’s professional landscape. Consequently, more B2B brands are recognizing its potential. Beyond simply being a hiring tool, LinkedIn Japan is a potent channel for lead generation, thought leadership, and long-term relationship building.
But if you’re hoping to apply the same strategies you use in the West, prepare to be disappointed.
Continue reading “LinkedIn Japan: How to Localize Your B2B Strategy”
No platform has made waves quite like TikTok Japan has in this particular region. What began as a Western hub for dance challenges and lip-sync videos has rapidly evolved into one of the most powerful global marketing tools of the decade, especially in Japan.
Continue reading “TikTok Japan Trends in 2025: How to Market Effectively”
Paid social media marketing in Japan plays a vital role in an overall digital marketing campaign. This is especially true for B2C clients looking to connect more intimately with their target audience. When developing a Japanese social media marketing strategy, it’s important to know which platforms work best for each target demographic. You will also want to consider your industry, budget and marketing goals when determining the best course of action.
These are the most effective platforms for paid social media marketing in Japan, along with some best practices for success.
Continue reading “Social Media Marketing in Japan: 6 Key Platforms”
In a world of overshared selfies and overly curated lifestyles, social media app BeReal brings something different: honesty. Unfiltered and spontaneous, the platform has quietly gained traction in Japan.
Continue reading “BeReal: A Niche Social Media Favorite for Gen-Z in Japan”
Korean social media is one of the most dynamic and digitally advanced ecosystems in Asia. With approximately 95% internet penetration and a population that embraces mobile-first behavior, South Korea offers a highly engaged online audience for global brands looking to expand in Asia.
In this guide, we will explore the top Korean social media platforms, the latest user trends, and actionable strategies for businesses aiming to build a strong digital presence in South Korea.
Continue reading “Korean Social Media in 2025: Platforms, Trends & Brand Strategies”
If you want to make a serious marketing impact in Japan, there’s one approach you can’t afford to ignore: LINE Japan advertising. With more than 95 million monthly active users, LINE is used by over 80% of the Japanese population.
But it’s not just a messaging app—it’s where people read the news, shop, pay bills, follow their favorite brands, and connect with businesses.
Continue reading “LINE Japan Advertising: Your Paid Social Media Secret Weapon”
The modern-day social media landscape in Japan has evolved into a more international vibe. Home-grown Japanese social media apps have long since taken a backseat to dominant global platforms like TikTok and Instagram. However, if done correctly, the apps of yesteryear can still deliver impressive ROI for your marketing campaign.
Continue reading “Native Japanese Social Media Apps that Can Boost Your Marketing”
Japan’s digital advertising space is one of the most unique and complex in the world. Unlike many global markets where a single platform dominates, Japan’s landscape is shaped by a mix of search engines and social media platforms that coexist—and thrive. For businesses eyeing Japan PPC advertising, understanding the key differences between search and social platforms is critical.
Continue reading “PPC in Japan: Search vs Social Advertising”
As Threads places its first year in the rear view, Meta is rolling out a new feature that’s capturing attention for users of Threads in Japan—a trends ranking tool designed to help users keep up with the most popular topics in real time.
Continue reading “Threads in Japan: How Meta’s Newest Feature Affects Social Business”
