When brands begin formulating their marketing approach in Japan, they typically employ a balanced attack of search and social. The usual media mix includes Google, LINE, Meta, maybe even Rakuten ads. However, it’s seldom that many consider utilizing Taboola in Japan.
For those that do, Taboola is often seen as an afterthought, which can be a costly error.
Continue reading “Taboola Ads in Japan: The Marketing Platform You Shouldn’t Ignore”
Successfully catching the consumer’s attention in today’s digital world is no easy job. A solution to this problem is programmatic advertising. Programmatic ad buying has been a game-changer in online advertising and can help you in this daunting task.
Programmatic advertising is the use of software and algorithms to purchase digital display space. As new digital technology is being introduced and embraced by the customers, the rules of brand engagement are changing.
Continue reading “The State of Programmatic Advertising in Japan”
