The US, EU and Southeast Asian markets are fast-moving. If you’ve had firsthand experience in these territories, then the Japanese customer journey can feel painfully slow in comparison.
As a foreign brand in Japan, you may interpret this stark contrast as weak intent among your target audience, or even poor performance of your campaigns. But you’re likely misunderstanding the market.
Continue reading “Why the Japanese Customer Journey Takes Soooo Long”
We’ve previously discussed strategies to maximize marketing success in Japan, and there’s always been a common thread: Trust. No matter the platform, no matter the approach, if you can’t win the trust of Japanese consumers, you won’t go very far.
In Western markets, if you have a robust enough budget and solid brand awareness, you can go a surprisingly long way with reputation as a secondary priority. But in Japan, trust is the #1 predictor of success.
Continue reading “Winning Trust in the Japanese Market for Long-Term Success”
When it comes to marketing, millennials are a generation that should definitely not be ignored. As one of the largest generations worldwide, they overtook the baby boomers in numbers by mid-2019.
In Japan, the ‘Yutori’ (millennial) generation is considered to be those born after 1987 and before 1997 give or take. In 2020 alone, millennials globally were estimated to spend more than $1.4 trillion and they are expected to spend approximately $10 trillion in their lifetimes.
Continue reading “Japanese Millennials and the Growth of the Digital Market in Japan”
The late but rapid rise of e-commerce has caused many to predict the slow decline of traditional bricks and mortar stores across Japan.
This rise of ecommerce is set to continue, with JapanConsuming, an online publication devoted to the Japanese retail industry, predicting that the percentage of retail sales will rise from 9% to 23% by 2023.
