Online marketing is thriving in Japan and is becoming a more common route for even the most traditional brands. However, Japanese digital marketing operates under some of Asia’s strictest consumer protection and data privacy laws.
Continue reading “Japanese Digital Marketing Laws You Can’t Afford to Ignore”
Japan is the world’s third-largest economy, and the Japanese B2B market reflects that scale. As a Western business, it’s important to know what makes Japan tick before setting foot into a complicated landscape. Today, we’ll share valuable information on B2B marketing in Japan to help improve your chances of success.
Continue reading “B2B Marketing in Japan: What Western Companies Should Know”
Japan has taken a slow, methodical approach to Web3 marketing. This approach may seem stricter than in countries like the US, but it offers more legal clarity and encourages more innovation by protecting both brands, and especially consumers.
Because of the delicate nature of blockchain technology and how it integrates with business, it’s important to be aware of the rules, regulations and risks involved in marketing.
Continue reading “Web3 Marketing in Japan: Rules and Risks of the Blockchain”
Marketing in Japan isn’t difficult. It’s just different. That difference alone can throw off experienced global teams. A campaign that performs well in one region can fall flat here. Familiar tactics don’t always translate.
Continue reading “Performance Marketing in Japan: Tactics, Trends, and Cultural Insights”
In 2025, digital marketing in Japan is evolving at an unprecedented pace. From cutting-edge technologies to shifting consumer behaviors, companies in Japan are embracing a host of new trends to stay competitive in the rapidly changing market.
Continue reading “Japan Digital Marketing Trends to Look for in 2025”
As the Japanese digital marketing landscape continues to evolve, understanding the intricacies of digital marketing in Japan is crucial for international companies looking to establish a strong online presence in the Japanese market.
Continue reading “The Japanese Digital Marketing Landscape: A Roadmap to Success”
In today’s rapidly evolving digital landscape, businesses in Japan are embracing Customer Relationship Management (CRM) solutions to enhance customer interactions, streamline operations, and drive long-term growth.
For businesses looking to break into Japan’s digital market, understanding the nuances involved is not just beneficial—it’s essential. Let’s dive into the latest Japanese digital marketing trends shaping Japan in 2025 and how brands can strategize for success.
Continue reading “Japanese Digital Marketing: Mastering the Eastern Landscape”
Japan’s advertising landscape is a testament to adaptability and innovation, blending tradition with cutting-edge technology. With an expected market size of 6 trillion yen in 2024, the Japanese advertising industry has rebounded from the pandemic’s impact and is poised for significant growth.
Continue reading “The Evolution and Potential Future of Display Advertising in Japan”
In a groundbreaking move, Hakuhodo DY ONE has expanded its advertising horizons by incorporating ANA NEO’s virtual travel platform app, “ANA GranWhale,” into its “WISE Ads” service. This strategic integration enables advertisers to reach audiences within immersive virtual environments, marking a significant advancement in digital marketing.
Continue reading “Pioneering Virtual Advertising: ANA GranWhale’s Integration into WISE Ads”
