In 2025, digital marketing in Japan is evolving at an unprecedented pace. From cutting-edge technologies to shifting consumer behaviors, companies in Japan are embracing a host of new trends to stay competitive in the rapidly changing market.
Continue reading “Japan Digital Marketing Trends to Look for in 2025”
As the Japanese digital marketing landscape continues to evolve, understanding the intricacies of digital marketing in Japan is crucial for international companies looking to establish a strong online presence in the Japanese market.
Continue reading “The Japanese Digital Marketing Landscape: A Roadmap to Success”
In today’s rapidly evolving digital landscape, businesses in Japan are embracing Customer Relationship Management (CRM) solutions to enhance customer interactions, streamline operations, and drive long-term growth.
For businesses looking to break into Japan’s digital market, understanding the nuances involved is not just beneficial—it’s essential. Let’s dive into the latest Japanese digital marketing trends shaping Japan in 2025 and how brands can strategize for success.
Continue reading “Japanese Digital Marketing: Mastering the Eastern Landscape”
Japan’s advertising landscape is a testament to adaptability and innovation, blending tradition with cutting-edge technology. With an expected market size of 6 trillion yen in 2024, the Japanese advertising industry has rebounded from the pandemic’s impact and is poised for significant growth.
Continue reading “The Evolution and Potential Future of Display Advertising in Japan”
In a groundbreaking move, Hakuhodo DY ONE has expanded its advertising horizons by incorporating ANA NEO’s virtual travel platform app, “ANA GranWhale,” into its “WISE Ads” service. This strategic integration enables advertisers to reach audiences within immersive virtual environments, marking a significant advancement in digital marketing.
Continue reading “Pioneering Virtual Advertising: ANA GranWhale’s Integration into WISE Ads”
Some elements of digital marketing strategy are universal, but Japan requires a unique approach from what you’re accustomed to. When marketing outside your own borders, you should think outside the box.
Continue reading “Japan Digital Marketing Strategy Tips for Success”
Many companies underestimate the complexity of marketing in Japan, leading to easily avoidable mistakes. Thoughtful preparation will help you avoid pitfalls that can negatively affect your marketing efforts in the long run.
Partnering with the right digital marketing agency to expand your reach in Japan can feel like a blind process. Having a checklist of requirements to make the most out of your final choice makes for a smoother search.
With a nearly 20-year history of digital marketing in Japan, we at Info Cubic can help you know what to look for in a potential marketing partnership.
Continue reading “How to Choose the Right Digital Marketing Agency in Japan”
In Japan, the language barrier isn’t just about translation—it’s about context, tone, and cultural subtleties. Digital marketing messages that work well in English-speaking countries often fail to resonate in Japan without careful adaptation.
Continue reading “The Language Barrier: How to Overcome a Japan Digital Marketing Challenge”
