Category: Digital Marketing

Winning Trust in the Japanese Market for Long-Term Success

We’ve previously discussed strategies to maximize marketing success in Japan, and there’s always been a common thread: Trust. No matter the platform, no matter the approach, if you can’t win the trust of Japanese consumers, you won’t go very far.

In Western markets, if you have a robust enough budget and solid brand awareness, you can go a surprisingly long way with reputation as a secondary priority. But in Japan, trust is the #1 predictor of success.

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Digital Marketing in Australia

Australia is the smallest continent and one of the largest countries in the world. It comprises the Australian continent, Tasmania, and other smaller islands. The nation is also known for its wealthy underpopulated demographic, fantastic natural wonders, and most notable for being geographically isolated from the rest of the globe.

The English-speaking nation is a highly developed, high-income country and is the world’s 14th largest economy. According to the International Monetary Fund (IMF), the nation has the world’s 21st-highest per capita income. Furthermore, it is considered as a melting pot of various cultures as 22% of its population are immigrants, making it the 9th largest immigrant population in the world. More representations of its progressiveness are shown through having the third-highest human development index and high rank in terms of quality of life, health, education, economic freedom, civil liberties, and political rights.

The digital side of the business industry in Australia is thriving as businesses spend more on digital media ads than ever before, and this is expected to continue increasing over the coming years. With the booming e-commerce industry and fast adoption of smart technologies, the digital landscape in the country presents space for more growth and promising opportunities for marketers.

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Digital Marketing in New Zealand

New Zealand is a country that, at the mere mention of its name, inspires images of vast landscapes, Hollywood-level sceneries, and diversity. The country is especially known for its deeply ingrained Māori roots, making it one of the most culturally rich countries in the modern world. Majority of its 4.80  million population speak English, which is the dominant official language. Other official languages are Māori and NZ Sign Language.

The country is developed and ranks highly at the global scale in terms of quality of life, health, education, protection of civil liberties, and economic freedom. Digital is also a growing industry, but certain global trends have yet to penetrate the New Zealand market. However, marketers should still pay attention to trends on the global scene and be quick to implement them in their strategies to stay ahead of the game.

With the country’s 93% internet penetration rate, commitment to digitalization, the dominance of Google, and wide use of social media, the digital marketing industry presents a rich site for both local and international businesses to thrive.

This article will discuss New Zealand’s digital marketing environment, its biggest channels, industry challenges, and opportunities, as well as the best possible ways on how to reach the Kiwi audience.

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Digital Marketing in Germany

Online Marketing is an aspect of marketing which continues to grow unabated. Especially in recent years, the immense growth defies any projection making books and journals written just 2-3 years ago appear outdated. The ever-changing digital landscape might make it difficult to keep up to date at all times, especially for marketers. Universities using relatively obsolete material to teach their students result in companies having to invest considerable amounts of company resources to train them just as they come out of university.

In this case, it is useful to gain a certain overview of the different characteristics of the digital landscape in specific countries. Germany is of particular importance, due to the sheer size of its market and influence. In order to develop a fitting marketing strategy, it is crucial to understand the intricacies of the culture present in the country. The varied digital landscape present in Germany offers diverse opportunities which allow companies to develop a competitive advantage in their respective industries.

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Conversion Attribution Guide for LINE and Rakuten in Japan

If you’re advertising on platforms like Google or Meta, you’ve probably enjoyed using free-flowing UTMs and multi-touch reporting. In Japan, however, major platforms like LINE and Rakuten operate inside closed ecosystems. Thus, the challenge is clear: traffic is easy, but conversion attribution is frustratingly difficult.

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Japanese Marketing KPIs You Shouldn’t Overlook

Nearly every aspect of marketing in Japan requires you to rethink everything you thought you knew. This certainly applies to how you should interpret Japanese marketing KPIs (key performance indicators).

The reason is that what we deem as “success” in Japanese marketing can look very different from what you’re used to. While click-through rates and impressions look healthy in reporting, the market may be telling a different story in pure sales.

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