Influencer marketing is becoming more commonplace as the go-to strategy for content marketing in Japan, and in recent years, Japan’s unique social media landscape has set the stage for a new era of influencer marketing.
Unlike in many Western countries, Japanese consumers tend to prioritize trust, subtlety, and cultural relevance in brand interactions.
Continue reading “Influencer Marketing in Japan: 7 Tips for Success”
Content Marketing is a key strategy for many Western brands looking to make an impact in Japan. Whether it’s through social media, influencer or email marketing, a careful and culturally minded approach is necessary for connecting with Japanese audiences.
Continue reading “Content Marketing in Japan: Key Differences and Mistakes to Avoid”
In most places across the globe, comics are considered as something merely for children. However, in Japan, manga can be a brand’s key to penetrate the market. Manga are comics or graphic novels corresponding to a style developed in Japan.
Rather than being for children, manga can be for anyone. Manga is consumed by readers of any age, from elementary school students to senior citizens. In fact, a survey by Shinfield, a Japanese firm specializing in manga marketing, found that 69.7% of respondents aged 40 and up still read manga. One of manga’s greatest strengths is that it appeals to readers, whether young or old.
For a long time, manga has been a staple reading material in Japan, appealing to nearly all social classes and age groups. Even though the market for manga in Japan has been steadily declining and domestic sales of printed copies have been falling since 2002, the market has slowly started to rise once more in 2013 due to an abundance of newfound digital manga apps and services for mobile devices. In 2019, digital sales for manga rose 29.5%, totaling 259.3 billion yen (about US$2.37 billion).
Leveraging Japanese Influencers is proving to be among the most effective ways to accelerate awareness and drive conversions for your brand in the Japanese market.
