When you understand how Indonesian consumers shop online, it should come as no surprise that the country stands as Southeast Asia’s largest digital economy. While other surrounding markets are more search-driven or brand-led in terms of purchase behavior, two primary platforms dominate the Indonesia online marketplace: Shopee and Tokopedia.
Continue reading “Shopee and Tokopedia: Inside the Indonesia Online Marketplace”
SEO marketing in Singapore is a critical starting point that can impact your entire digital strategy, especially if you’re trying to establish your brand for the long term.
Continue reading “SEO Marketing in Singapore: How Consumers Search and Convert”
Don’t let its population size fool you—digital marketing in Singapore is a solid strategic starting point. As a business hub for the Southeast Asian region, Singpore is a must-target market for B2B brands. Better yet, consumer-facing brands can also thrive here.
Continue reading “Digital Marketing in Singapore: Asia’s Regional Gateway”
Chinese social media platforms are where most overseas brands feel the biggest knowledge gap, and understandably so. Social media is a core element of China’s larger digital ecosystem, but it’s notoriously siloed from the West. We intend to fix that.
Continue reading “Chinese Social Media: Many Platforms, Many Purposes”
Your plan for digital marketing in China should not be undertaken without due diligence. China is a massive and often intimidating market, primarily because of its closed digital ecosystem. This distinction means a whole new set of rules and consumer expectations.
Continue reading “Digital Marketing in China: A Practical Guide”
When foreign brands strategize entering Asia, they’ll naturally want to take on one of two powerhouses first; China or Japan. It makes sense—China has a massive population, and Japan holds major economic influence. However, marketing in Korea as a first step could be the blind spot you’re missing.
Continue reading “Digital Marketing in Korea: A Shortcut to Asian Domination”
The Korean mobile and social ecosystem is quite unique, and KakaoTalk sits at the heart of it all. Much like LINE in Japan, KakaoTalk is Korea’s all-in-one messaging app that boasts a myriad of features. These features make KakaoTalk marketing in Korea the ideal avenue for the country’s landscape.
Continue reading “KakaoTalk Marketing in Korea: More Than a Messaging App”
Google has dominated much of the global search market, including the APAC region. However, in countries like South Korea, Google takes a backseat to homemade options. In this particular case, it’s the Naver search engine that maintains control of the Korean search market.
Continue reading “Naver Search Engine: How to Market on Korea’s Answer to Google”
When you think about digital marketing in Asia, are you only thinking about Japan, China or Korea? If so, you could be doing yourself a great disservice. There’s no shortage of viable Asian territories to target.
Continue reading “Digital Marketing in Asia BEYOND the Big 3: Countries to Target”
In Asia, everyday life is becoming increasingly digital. As such, the region covers a formidable chunk of the global social media landscape. Eastern Asia has the highest social media penetration rate in the world at 71%. North America comes in second with 69%.
However, Asia’s social media landscape is different compared to the West. In most Asian countries, native platforms dominate the online scene instead of giants like Facebook and Twitter, who are then forced to compete in the market. With the large and diversified culture present, a variety of different strategies are needed to achieve success within each country in the region. It may seem a daunting task, but this can be made significantly easier by laying the groundwork through social listening in its major social channels.
This article will discuss Asia’s social media environment, the biggest social media marketing trends, opportunities, major channels, and success stories.
