When foreign brands strategize entering Asia, they’ll naturally want to take on one of two powerhouses first; China or Japan. It makes sense—China has a massive population, and Japan holds major economic influence. However, marketing in Korea as a first step could be the blind spot you’re missing.
Continue reading “Digital Marketing in Korea: A Shortcut to Asian Domination”
All your Japan marketing efforts have led to the point of sale, and now it’s time for customers to check out. But for some reason, you’re experiencing frequent cart abandonment. If you’re not offering the right payment options, your Japanese eCommerce strategy is all for naught.
Continue reading “Japanese eCommerce Payment Options: Reducing Cart Abandonment”
While some Japanese marketing platforms can be intimidating for foreign brands, the familiarity of Google Ads in Japan is a comforting sight. However, although you may be experienced in advertising on Google back home, Japan comes with its own set of quirks and cultural rules.
Continue reading “Google Ads in Japan: Same Platform, Different Rules”
The Korean mobile and social ecosystem is quite unique, and KakaoTalk sits at the heart of it all. Much like LINE in Japan, KakaoTalk is Korea’s all-in-one messaging app that boasts a myriad of features. These features make KakaoTalk marketing in Korea the ideal avenue for the country’s landscape.
Continue reading “KakaoTalk Marketing in Korea: More Than a Messaging App”
The phenomena known as social media ad fatigue has made it increasingly difficult for brands to capture users’ attention. As more companies adopt social media advertising as a standard practice, its proliferation has soured their target audiences.
Continue reading “Social Media Ad Fatigue: Avoidance Strategies for Effective Marketing”
Japan is the world’s third-largest economy, and the Japanese B2B market reflects that scale. As a Western business, it’s important to know what makes Japan tick before setting foot into a complicated landscape. Today, we’ll share valuable information on B2B marketing in Japan to help improve your chances of success.
Continue reading “B2B Marketing in Japan: What Western Companies Should Know”
As post-Covid inbound tourism in Japan began to recover, many major destinations saw a prime opportunity to reset and prepare for the increase in visitors.
We at iCJ were honored to be commissioned by Tobu Tower Skytree Co., Ltd. to assist in updating the official website for TOKYO SKYTREE®, which they manage and operate.
Continue reading “TOKYO SKYTREE® Website Redesign – A Case Study”
When brands begin formulating their marketing approach in Japan, they typically employ a balanced attack of search and social. The usual media mix includes Google, LINE, Meta, maybe even Rakuten ads. However, it’s seldom that many consider utilizing Taboola in Japan.
For those that do, Taboola is often seen as an afterthought, which can be a costly error.
Continue reading “Taboola Ads in Japan: The Marketing Platform You Shouldn’t Ignore”
When developing your Japan eCommerce advertising strategy, you may be faced with the question of: Amazon or Rakuten? Well, the simplest solution is another question: Why not both?
Continue reading “Smarter Japan eCommerce Marketing: Amazon and Rakuten Ads”
Japan has taken a slow, methodical approach to Web3 marketing. This approach may seem stricter than in countries like the US, but it offers more legal clarity and encourages more innovation by protecting both brands, and especially consumers.
Because of the delicate nature of blockchain technology and how it integrates with business, it’s important to be aware of the rules, regulations and risks involved in marketing.
Continue reading “Web3 Marketing in Japan: Rules and Risks of the Blockchain”
