If you’re considering expansion into the Japanese market, is digital promotion enough? Maybe, but maybe not. For a consumer base that prefers a personal touch, offline marketing is still key. That’s why phygital marketing in Japan can be a crucial strategy.
Continue reading “Phygital Marketing in Japan: Blend Offline & Digital Successfully”
While the rest of the world pivots to SMS or push notifications, email marketing in Japan is still thriving. Global email engagement is plummeting, but it remains a trusted and primary communication channel among the Japanese.
Continue reading “Why Email Marketing in Japan STILL Works (with Design Tips)”
Japanese brands take a hands-on, methodical approach to marketing to their user base, no matter how mundane the task. This personalized mindset is baked into the culture, so utilizing marketing automation tools in Japan for effective growth must be done with care.
Continue reading “Marketing Automation Tools in Japan: HubSpot vs Salesforce”
Online marketing is thriving in Japan and is becoming a more common route for even the most traditional brands. However, Japanese digital marketing operates under some of Asia’s strictest consumer protection and data privacy laws.
Continue reading “Japanese Digital Marketing Laws You Can’t Afford to Ignore”
When foreign brands strategize entering Asia, they’ll naturally want to take on one of two powerhouses first; China or Japan. It makes sense—China has a massive population, and Japan holds major economic influence. However, marketing in Korea as a first step could be the blind spot you’re missing.
Continue reading “Digital Marketing in Korea: A Shortcut to Asian Domination”
All your Japan marketing efforts have led to the point of sale, and now it’s time for customers to check out. But for some reason, you’re experiencing frequent cart abandonment. If you’re not offering the right payment options, your Japanese eCommerce strategy is all for naught.
Continue reading “Japanese eCommerce Payment Options: Reducing Cart Abandonment”
While some Japanese marketing platforms can be intimidating for foreign brands, the familiarity of Google Ads in Japan is a comforting sight. However, although you may be experienced in advertising on Google back home, Japan comes with its own set of quirks and cultural rules.
Continue reading “Google Ads in Japan: Same Platform, Different Rules”
The Korean mobile and social ecosystem is quite unique, and KakaoTalk sits at the heart of it all. Much like LINE in Japan, KakaoTalk is Korea’s all-in-one messaging app that boasts a myriad of features. These features make KakaoTalk marketing in Korea the ideal avenue for the country’s landscape.
Continue reading “KakaoTalk Marketing in Korea: More Than a Messaging App”
The phenomena known as social media ad fatigue has made it increasingly difficult for brands to capture users’ attention. As more companies adopt social media advertising as a standard practice, its proliferation has soured their target audiences.
Continue reading “Social Media Ad Fatigue: Avoidance Strategies for Effective Marketing”
Japan is the world’s third-largest economy, and the Japanese B2B market reflects that scale. As a Western business, it’s important to know what makes Japan tick before setting foot into a complicated landscape. Today, we’ll share valuable information on B2B marketing in Japan to help improve your chances of success.
Continue reading “B2B Marketing in Japan: What Western Companies Should Know”
