When brands begin formulating their marketing approach in Japan, they typically employ a balanced attack of search and social. The usual media mix includes Google, LINE, Meta, maybe even Rakuten ads. However, it’s seldom that many consider utilizing Taboola in Japan.
For those that do, Taboola is often seen as an afterthought, which can be a costly error.
Continue reading “Taboola Ads in Japan: The Marketing Platform You Shouldn’t Ignore”
When developing your Japan eCommerce advertising strategy, you may be faced with the question of: Amazon or Rakuten? Well, the simplest solution is another question: Why not both?
Continue reading “Smarter Japan eCommerce Marketing: Amazon and Rakuten Ads”
Japan has taken a slow, methodical approach to Web3 marketing. This approach may seem stricter than in countries like the US, but it offers more legal clarity and encourages more innovation by protecting both brands, and especially consumers.
Because of the delicate nature of blockchain technology and how it integrates with business, it’s important to be aware of the rules, regulations and risks involved in marketing.
Continue reading “Web3 Marketing in Japan: Rules and Risks of the Blockchain”
Google has dominated much of the global search market, including the APAC region. However, in countries like South Korea, Google takes a backseat to homemade options. In this particular case, it’s the Naver search engine that maintains control of the Korean search market.
Continue reading “Naver Search Engine: How to Market on Korea’s Answer to Google”
Brands all over the world are flocking to the influencer space for help in reaching larger audiences. The same is true for Japanese-focused campaigns, and for good reason. Companies are reporting improved conversion rates and increased sales as a result of Japan influencer partnerships.
Continue reading “Japan Influencer Marketing Disasters: 3 Case Studies”
LinkedIn is slowly but surely gaining ground in Japan’s professional landscape. Consequently, more B2B brands are recognizing its potential. Beyond simply being a hiring tool, LinkedIn Japan is a potent channel for lead generation, thought leadership, and long-term relationship building.
But if you’re hoping to apply the same strategies you use in the West, prepare to be disappointed.
Continue reading “LinkedIn Japan: How to Localize Your B2B Strategy”
As Western brands expand into Japan, they now face the challenge of appealing to culturally diverse audiences. Your online appearance is crucial for success, and understanding Japanese web design expectations for the local market is key – probably more so than anywhere else.
Continue reading “Japanese Web Design in 2025: Still Quirky, but More Modernized”
Korean social media is one of the most dynamic and digitally advanced ecosystems in Asia. With approximately 95% internet penetration and a population that embraces mobile-first behavior, South Korea offers a highly engaged online audience for global brands looking to expand in Asia.
In this guide, we will explore the top Korean social media platforms, the latest user trends, and actionable strategies for businesses aiming to build a strong digital presence in South Korea.
Continue reading “Korean Social Media in 2025: Platforms, Trends & Brand Strategies”
Leveraging Japanese Influencers is proving to be among the most effective ways to accelerate awareness and drive conversions for your brand in the Japanese market.
The modern-day social media landscape in Japan has evolved into a more international vibe. Home-grown Japanese social media apps have long since taken a backseat to dominant global platforms like TikTok and Instagram. However, if done correctly, the apps of yesteryear can still deliver impressive ROI for your marketing campaign.
Continue reading “Native Japanese Social Media Apps that Can Boost Your Marketing”
