In today’s fast-paced world, convenience is an expectation and not a luxury. NEC recognized this shift in traveler behavior and responded with Travel Light, a service built for international tourism in Japan.
The idea was simple: combine hotel pre-check-in with same-day baggage drop-off at the airport and direct delivery to the guests’ hotel.
Continue reading “Travel Light Case Study: How NEC is Reshaping Tourism in Japan”
Marketing in Japan isn’t difficult. It’s just different. That difference alone can throw off experienced global teams. A campaign that performs well in one region can fall flat here. Familiar tactics don’t always translate.
Continue reading “Performance Marketing in Japan: Tactics, Trends, and Cultural Insights”
No platform has made waves quite like TikTok Japan has in this particular region. What began as a Western hub for dance challenges and lip-sync videos has rapidly evolved into one of the most powerful global marketing tools of the decade, especially in Japan.
Continue reading “TikTok Japan Trends in 2025: How to Market Effectively”
In a world of overshared selfies and overly curated lifestyles, social media app BeReal brings something different: honesty. Unfiltered and spontaneous, the platform has quietly gained traction in Japan.
Continue reading “BeReal: A Niche Social Media Favorite for Gen-Z in Japan”
If you want to make a serious marketing impact in Japan, there’s one approach you can’t afford to ignore: LINE Japan advertising. With more than 95 million monthly active users, LINE is used by over 80% of the Japanese population.
But it’s not just a messaging app—it’s where people read the news, shop, pay bills, follow their favorite brands, and connect with businesses.
Continue reading “LINE Japan Advertising: Your Paid Social Media Secret Weapon”
Japan’s digital advertising space is one of the most unique and complex in the world. Unlike many global markets where a single platform dominates, Japan’s landscape is shaped by a mix of search engines and social media platforms that coexist—and thrive. For businesses eyeing Japan PPC advertising, understanding the key differences between search and social platforms is critical.
Continue reading “PPC in Japan: Search vs Social Advertising”
Expanding into Japan’s digital space is exciting—but it definitely comes with its own unique set of challenges. From different search engine preferences to how consumers interact with ads, running Japanese SEM campaigns here isn’t just about translating what works in other markets.
Continue reading “Mastering Japanese SEM: Strategies for Success in Japan”
In 2025, digital marketing in Japan is evolving at an unprecedented pace. From cutting-edge technologies to shifting consumer behaviors, companies in Japan are embracing a host of new trends to stay competitive in the rapidly changing market.
Continue reading “Japan Digital Marketing Trends to Look for in 2025”
The Japanese market is one of the world’s most digitally advanced, yet businesses often struggle to achieve strong SEO performance due to common optimization mistakes. Whether you’re a global brand entering the Japanese market or a domestic company looking to improve your online presence, understanding the nuances of Japanese SEO is critical.
Continue reading “10 Japanese SEO Mistakes and How to Avoid Them”
In today’s rapidly evolving digital landscape, businesses in Japan are embracing Customer Relationship Management (CRM) solutions to enhance customer interactions, streamline operations, and drive long-term growth.
