When you understand how Indonesian consumers shop online, it should come as no surprise that the country stands as Southeast Asia’s largest digital economy. While other surrounding markets are more search-driven or brand-led in terms of purchase behavior, two primary platforms dominate the Indonesia online marketplace: Shopee and Tokopedia.
Continue reading “Shopee and Tokopedia: Inside the Indonesia Online Marketplace”
SEO marketing in Singapore is a critical starting point that can impact your entire digital strategy, especially if you’re trying to establish your brand for the long term.
Continue reading “SEO Marketing in Singapore: How Consumers Search and Convert”
Don’t let its population size fool you—digital marketing in Singapore is a solid strategic starting point. As a business hub for the Southeast Asian region, Singpore is a must-target market for B2B brands. Better yet, consumer-facing brands can also thrive here.
Continue reading “Digital Marketing in Singapore: Asia’s Regional Gateway”
Chinese social media platforms are where most overseas brands feel the biggest knowledge gap, and understandably so. Social media is a core element of China’s larger digital ecosystem, but it’s notoriously siloed from the West. We intend to fix that.
Continue reading “Chinese Social Media: Many Platforms, Many Purposes”
Your plan for digital marketing in China should not be undertaken without due diligence. China is a massive and often intimidating market, primarily because of its closed digital ecosystem. This distinction means a whole new set of rules and consumer expectations.
Continue reading “Digital Marketing in China: A Practical Guide”
The US, EU and Southeast Asian markets are fast-moving. If you’ve had firsthand experience in these territories, then the Japanese customer journey can feel painfully slow in comparison.
As a foreign brand in Japan, you may interpret this stark contrast as weak intent among your target audience, or even poor performance of your campaigns. But you’re likely misunderstanding the market.
Continue reading “Why the Japanese Customer Journey Takes Soooo Long”
We’ve previously discussed strategies to maximize marketing success in Japan, and there’s always been a common thread: Trust. No matter the platform, no matter the approach, if you can’t win the trust of Japanese consumers, you won’t go very far.
In Western markets, if you have a robust enough budget and solid brand awareness, you can go a surprisingly long way with reputation as a secondary priority. But in Japan, trust is the #1 predictor of success.
Continue reading “Winning Trust in the Japanese Market for Long-Term Success”
In Japan, a website serves the dual function of sales medium and, more importantly, a trust signal. That’s why it’s imperative that foreign brands understand how crucial Japanese UX is to their success in the far-East region.
Continue reading “Japanese UX Patterns and Metrics to Optimize Trust, Performance”
Influencer marketing has become a crucial part of global digital strategies, with its ability to connect brands with their target audiences through trusted voices. However, distinct cultural nuances and market dynamics set Japanese influencer marketing apart from the rest of the world.
Continue reading “How Japanese Influencer Marketing Differs from the West”
While the rest of the world pivots to SMS or push notifications, email marketing in Japan is still thriving. Global email engagement is plummeting, but it remains a trusted and primary communication channel among the Japanese.
Continue reading “Why Email Marketing in Japan STILL Works (with Design Tips)”
