When brands begin formulating their marketing approach in Japan, they typically employ a balanced attack of search and social. The usual media mix includes Google, LINE, Meta, maybe even Rakuten ads. However, it’s seldom that many consider utilizing Taboola in Japan.
For those that do, Taboola is often seen as an afterthought, which can be a costly error.
Continue reading “Taboola Ads in Japan: The Marketing Platform You Shouldn’t Ignore”
When developing your Japan eCommerce advertising strategy, you may be faced with the question of: Amazon or Rakuten? Well, the simplest solution is another question: Why not both?
Continue reading “Smarter Japan eCommerce Marketing: Amazon and Rakuten Ads”
As Western brands expand into Japan, they now face the challenge of appealing to culturally diverse audiences. Your online appearance is crucial for success, and understanding Japanese web design expectations for the local market is key – probably more so than anywhere else.
Continue reading “Japanese Web Design in 2025: Still Quirky, but More Modernized”
Japan has taken a slow, methodical approach to Web3 marketing. This approach may seem stricter than in countries like the US, but it offers more legal clarity and encourages more innovation by protecting both brands, and especially consumers.
Because of the delicate nature of blockchain technology and how it integrates with business, it’s important to be aware of the rules, regulations and risks involved in marketing.
Continue reading “Web3 Marketing in Japan: Rules and Risks of the Blockchain”
Google has dominated much of the global search market, including the APAC region. However, in countries like South Korea, Google takes a backseat to homemade options. In this particular case, it’s the Naver search engine that maintains control of the Korean search market.
Continue reading “Naver Search Engine: How to Market on Korea’s Answer to Google”
Marketing in Japan isn’t difficult. It’s just different. That difference alone can throw off experienced global teams. A campaign that performs well in one region can fall flat here. Familiar tactics don’t always translate.
Continue reading “Performance Marketing in Japan: Tactics, Trends, and Cultural Insights”
Brands all over the world are flocking to the influencer space for help in reaching larger audiences. The same is true for Japanese-focused campaigns, and for good reason. Companies are reporting improved conversion rates and increased sales as a result of Japan influencer partnerships.
Continue reading “Japan Influencer Marketing Disasters: 3 Case Studies”
LinkedIn is slowly but surely gaining ground in Japan’s professional landscape. Consequently, more B2B brands are recognizing its potential. Beyond simply being a hiring tool, LinkedIn Japan is a potent channel for lead generation, thought leadership, and long-term relationship building.
But if you’re hoping to apply the same strategies you use in the West, prepare to be disappointed.
Continue reading “LinkedIn Japan: How to Localize Your B2B Strategy”
No platform has made waves quite like TikTok Japan has in this particular region. What began as a Western hub for dance challenges and lip-sync videos has rapidly evolved into one of the most powerful global marketing tools of the decade, especially in Japan.
Continue reading “TikTok Japan Trends in 2025: How to Market Effectively”
Paid social media marketing in Japan plays a vital role in an overall digital marketing campaign. This is especially true for B2C clients looking to connect more intimately with their target audience. When developing a Japanese social media marketing strategy, it’s important to know which platforms work best for each target demographic. You will also want to consider your industry, budget and marketing goals when determining the best course of action.
These are the most effective platforms for paid social media marketing in Japan, along with some best practices for success.
Continue reading “Social Media Marketing in Japan: 6 Key Platforms”
