Japanese Marketing KPIs You Shouldn’t Overlook

Nearly every aspect of marketing in Japan requires you to rethink everything you thought you knew. This certainly applies to how you should interpret Japanese marketing KPIs (key performance indicators).

The reason is that what we deem as “success” in Japanese marketing can look very different from what you’re used to. While click-through rates and impressions look healthy in reporting, the market may be telling a different story in pure sales.

Continue reading “Japanese Marketing KPIs You Shouldn’t Overlook” →

AI in Japanese Marketing: Culturally-Conscious Innovation

Have you noticed how hyper-personalized ads have become? How about the way consumer interaction has gotten a little too automated? This is all the effect of AI implementation. In Japan, however, authentic hospitality is a cornerstone of the market culture. Because of this, AI in Japanese marketing should seek to complement the human touch, rather than replace it entirely.

Continue reading “AI in Japanese Marketing: Culturally-Conscious Innovation” →

Social Media + OOH Advertising in Japan: An Effective Strategy

In our previous post, we gave an overview explaining the basic principles of Phygital Marketing—the strategy of blending offline and digital marketing. In today’s post, we’re going to dig a little deeper into specifics. For this, we’ll discuss two specific channels that, together, have proven invaluable to Japanese marketing: Out-of-Home (OOH) advertising and social media.

Continue reading “Social Media + OOH Advertising in Japan: An Effective Strategy” →

Digital Marketing in Korea: A Shortcut to Asian Domination

When foreign brands strategize entering Asia, they’ll naturally want to take on one of two powerhouses first; China or Japan. It makes sense—China has a massive population, and Japan holds major economic influence. However, marketing in Korea as a first step could be the blind spot you’re missing.

Continue reading “Digital Marketing in Korea: A Shortcut to Asian Domination” →